The future of innovation

The Future of innovation – Co-creation in innovation making unexpected connections possible

Are groundbreaking innovations only the domain of universities? How can partnerships between industry and universities drive innovation? Will your company be more future proof when you partner up with universities and industry?

During the Future of Innovation City Event on September 23th, Prof. Vareska van de Vrande (EUR) and Gaby Offermans (TU Delft) will bring in the argument that collaborative innovation with, for example universities, is necessary to get an inflow of external ideas and technologies to the new business development process.

Are companies ready to deal with this inflow of ideas? Henk Jansen (FMI Instrumed) and Rene Kluft (Festo) talk about the opportunities of input from the customers, employees, but also will they address the challenges and hurdles they face in day-to-day operations.

Johan Reijenga (Hogeschool Rotterdam) and Remco Tournier (ICL Gasket & Insulation) highlight the importance of a new type of leadership.

Mirjam Ros, co-author of the book The Innovation Matrix, introduced a tool to define the innovation strategy that best fits your company.

Hosted by Lexter Woodley Made possible by Gemeente Schiedam and Holland Instrumentation This city event is part of Upstream Festival 2021. From 20 to 24 September 2021 the Rotterdam Metropolitan area is transformed into the place where start-ups, scale-ups, investors, bold corporates, policy makers and students come together to make a positive impact in the world. Upstream provides access to capital, new markets and talent for entrepreneurs who want to scale their business. This is where you meet, learn and connect. Schiedam is a proud partner of Upstream. SchieDistrict program is a dynamic response to planning challenges to improve the quality of life by restructuring and innovating business parks, building sustainable homes and creating jobs. SchieDistrict is made possible by the municipality of Schiedam.